Born in London and inspired by the world, The-Colour is a swimwear brand rooted in pigment and shaped by movement.

Its aesthetic is sharpened by the pulse of global cities — Tokyo, Paris, London, Hong Kong — and softened by a love for simplicity.

The debut collection draws on over a decade working in the swimwear industry, we are reimagining swimwear as a quiet form of expression — faceless, timeless, and emotionally clear.

Take us with you x